Disruptive business

PS21: beyond advertising campaigns

Area

Disruptive Business

Client

PS21

Year

2018

Impact

A new vision for advertising campaigns.

How to reinvent an advertising agency into a creativity agency for businesses?

Through the implementation of the Pentagrowth methodology, a co-creation process was carried out to redefine the business model of Dommo (currently PS21) which offers growth services to companies based on cultural interaction.

In order to carry out this project, the present and future context of advertising agencies was analyzed, and two development vectors were generated: (1) Break the rules of the game in the advertising agency space (2) The voice interface wave. 

A plan and implementation strategy for the vectors in Dommo was also made.

How to reinvent an advertising agency into a creativity agency for businesses?

Through the implementation of the Pentagrowth methodology, a co-creation process was carried out to redefine the business model of Dommo (currently PS21) which offers growth services to companies based on cultural interaction.

In order to carry out this project, the present and future context of advertising agencies was analyzed, and two development vectors were generated: (1) Break the rules of the game in the advertising agency space (2) The voice interface wave. 

A plan and implementation strategy for the vectors in Dommo was also made.

Our role

Our role

  • Pentagrowth

  • Co-creation Processes

  • Research

Team

Javi is recognized as one of the most innovative strategists and thinkers in open and contributory business models, the collaborative economy, institutional and civic innovation, and network society. At Ideas for Change, he inspires the team to achieve excellence by blending analytical rigor with strategic creativity.

javicreus@ideasforchange.com

Javi Creus

Founder and CEO

Client

Client

Disruptive business

PS21: beyond advertising campaigns

Check out the project