How to reinvent an advertising agency into a creativity agency for businesses?

Through the implementation of the Pentagrowth methodology, a co-creation process was carried out to redefine the business model of Dommo (currently PS21) which offers growth services to companies based on cultural interaction.

In order to carry out this project, the present and future context of advertising agencies was analyzed, and two development vectors were generated: (1) Break the rules of the game in the advertising agency space (2) The voice interface wave. 

A plan and implementation strategy for the vectors in Dommo was also made.