Disruptive business

The future of supermarkets: the case of Veritas

Area

Disruptive Business

Client

Veritas

Year

2024

Impact

Development of five disruptive business ideas for Veritas. We are now taking two ideas further to validate them and create prototypes.

Why is the future of supermarkets outside the store?

How would Veritas position itself in the (near) future of eco-banality? That is, in a context where conventional supermarket chains also have their own organic products. What is and what would be the role and added value of Veritas that we can highlight today? What we have discovered is that, with 20 years of experience in the sector, Veritas is much more than a supermarket. Therefore, using our Pentagrowth work method, we brought together 25 employees from the company from a wide range of sectors and backgrounds over 5 working sessions to co-create the future of Veritas Supermarkets thinking "Outside the store".

Why is the future of supermarkets outside the store?

How would Veritas position itself in the (near) future of eco-banality? That is, in a context where conventional supermarket chains also have their own organic products. What is and what would be the role and added value of Veritas that we can highlight today? What we have discovered is that, with 20 years of experience in the sector, Veritas is much more than a supermarket. Therefore, using our Pentagrowth work method, we brought together 25 employees from the company from a wide range of sectors and backgrounds over 5 working sessions to co-create the future of Veritas Supermarkets thinking "Outside the store".

Our role

Our role

  • Research

  • Co-creation processes

  • Pentagrowth

Team

Javi is recognized as one of the most innovative strategists and thinkers in open and contributory business models, the collaborative economy, institutional and civic innovation, and network society. At Ideas for Change, he inspires the team to achieve excellence by blending analytical rigor with strategic creativity.

LinkedIn

javicreus@ideasforchange.com

Javi Creus

Founder and CEO

With expertise in systemic design, architecture, circularity, and digital manufacturing, Maud is dedicated to pioneering innovative, sustainable solutions. At Ideas For Change, her work focuses on integrating the open and collaborative Pentagrowth methodology into new business models and developing solutions for social and environmental challenges. She is involved in consulting projects with Veritas, Acció, and Oxfam.

LinkedIn

maudbausier@ideasforchange.com

Maud Bausier

Consultant and researcher

Client

Client

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