HeritACT: Cultural heritage, a bridge between the past and the future of cities

Visit the project

Area

Communication

Client

Project funded by the European Union

Year

2023 - 2026

Impact

Improve the connection between the local community and its urban heritage

How can we provide more community value to cultural heritage through technological and social innovation?

The HeritACT project, funded by the EU, aims to activate heritage through participatory experiences, cultural practices, innovative tools, and sustainable urban solutions that enable common action. HeritACT has pilot projects in Milano (IT), Elefsina (GR), and Ballina (IR) as action points to implement installations and architectural spaces and connect residents with their urban heritage in an inclusive, sustainable, and participatory manner using a range of tools and resources collected in the HeritACT Toolkit.

The initiative is aligned with the principles of the New European Bauhaus regarding inclusion, sustainability, and aesthetics, to promote an architectural dimension that improves the quality of life in cities, and in the case of HeritACT, to establish a link between heritage and residents.

How can we provide more community value to cultural heritage through technological and social innovation?

Our role

Communication and dissemination plan
Creation of multichannel and transmedia content (web, social media, newsletters, press releases)
Relationship with media outlets
Social media management
Communication campaigns and toolkits
Graphic design, branding, and merchandising
Communication workshops
Internal communication
Project exploitation and scalability

John Kouskoutis

Team

With a background in social innovation, digital culture, science, art, and technology, Anna leads EU-funded projects such as DLT4EU, TwinERGY, HeritACT, and GreenInCities. Her work focuses on tackling urgent social and environmental challenges through digital and human-centered solutions, empowering communities with participatory, open, and data-driven innovations.

annahigueras@ideasforchange.com

Anna Higueras

Project Manager

Giovanni is a researcher passionate about exploring current challenges at the intersection of technology, institutions, and society. With a background in engineering and a PhD in Information Systems, his research interests encompass IT and data governance, smart cities, open data and technology, and Management Information Systems (MIS).

giovannimaccani@ideasforchange.com

Giovanni Maccani

Research Director

With expertise in communication strategies and content creation, Elsa specializes in transmedia campaigns. At Ideas for Change, she leads corporate communications, strengthening the company’s external presence. She is also part of the European projects team, where she prepares and implements communication and dissemination plans for both public and private initiatives.

elsaboloix@ideasforchange.com

Elsa Boloix

IFC Communication Manager

Fran is deeply committed to social innovation and contemporary culture. As the design lead at Ideas for Change, she shapes the company's new visual identity, specializing in cohesive brand ecosystems. Fran also designs campaigns for EU-funded projects such as GreenInCities, ETAIN, HeritACT, and OneClickReno, among others.

franciscagarcia@ideasforchange.com