Disruptive businesses

Fragrances and perfumes for young people: a new challenge

Area

Disruptive businesses

Client

Puig

Year

2017

Impact

Generate new business models for a Millennial / Generation Z audience in the Masstige fragrance sector.

What perfume do young people like?

This project focused on finding new business models for a young audience in the field of fragrances and perfumes from the company Puig. Specifically, work sessions were conducted using the Pentagrowth methodology.

What perfume do young people like?

This project focused on finding new business models for a young audience in the field of fragrances and perfumes from the company Puig. Specifically, work sessions were conducted using the Pentagrowth methodology.

Our role

Our role

  • Research and analysis

  • Citizen participation

  • Creation of co-creation workshops 

  • Mapping ecosystems

  • Pentagrowth

Team

Javi is recognized as one of the most innovative strategists and thinkers in open and contributory business models, the collaborative economy, institutional and civic innovation, and network society. At Ideas for Change, he inspires the team to achieve excellence by blending analytical rigor with strategic creativity.

LinkedIn

javicreus@ideasforchange.com

Javi Creus

Founder and CEO

Client

Client

Partners

Partners

Projects

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Fragrances and perfumes for young people: a new challenge

Check out the project