Technological and social changes can be challenging, but if you anticipate future outcomes and adapt your vision accordingly, you will achieve your goals and generate a positive impact across the system

There are hidden resources within your business that are underused and have great potential. What are you waiting for to see the value in them? With a new perspective, you can make the most of these assets and optimise your performance.

Knowing what your environment is already doing can help you grow. Capture the value driven by emerging systems and communities to start your business.

Maximize the potential of internal and external resources and test your business model. Your value and that of your environment can help you solve your business challenges.

Test your ideas and achieve the change you want in your business and across the system. Additionally, your tools and strategies can help others on their pathway to success.

Anticipate changes, explore areas of opportunity to generate value, and take advantage of the changing environment.

Which of my resources will I lean upon? Apply Design Thinking methods and take advantage of the resources you already have in the new business space.

Find out which organizations and resources in the ecosystem can help you grow so that growth can be shared.

Maximize impact by identifying new opportunities and combining resources with collaborative strategies.

Starting from general, abstract ideas, select those with the greatest potential to be optimised and thus create a prototype of a new business model.

After testing the prototypes, select the ideas with the greatest potential to become pilots. Repeat your experiment until you launch the product.

With the completion of this process, you get a new, validated business model, a defined roadmap, and a disruptive innovation process that can be replicated in the future.

The Pentagrowth model provides a new perspective on the keys to exponential growth for organisations in the 21st century digital environment.

Javi Creus' talk on the power of data to improve the quality of our lives at TEDxBarcelona.

The session highlighted the image of the digital citizen as an actor capable of putting data to their advantage, in favour of their interests and the common good.

How can citizens take control of their health data? How can medical research be accelerated by removing barriers to data access? We have developed a new vision that redefines the health data sharing ecosystem around the rights of citizens to control their own records.

The global emergence of COVID-19 has revealed latent uses of technologies, forms of organisation and citizen capacities. The aim of this report is to encourage reflection on how to integrate these new capacities into exit strategies for this crisis. To this end, we have collected and analysed more than 150 initiatives launched during this period.

We have joined forces with Mind The Gap to help companies create a roadmap for incorporating citizens and their skills into innovative new products and services: Plan C is committed to generating a map of opportunities that will drive your business in a new direction.

A large-scale engagement model to catalyse citizen-driven social innovation for positive impact. The objective was to map the local social entrepreneurship landscape to provide greater visibility, skills and relationships with citizen initiatives that make intensive use of ICTs to address human and social needs, in collaboration with Telefónica.

How to be an informed optimist

We are not ants! is a book that provides an optimistic and informed view of the state of humanity. It is a guide for the well-informed optimist and is a book that fights against the current zeitgeist of pessimism and weariness. Written by Javi Creus, Fernando Casado, Pablo Juncadella and Doris Obermair. The Spanish version was published by RandomHouseMondadori.