Regenerative Tourism

We create tourist destinations that develop regeneratively and are constantly innovating to improve the experience of the traveller and the host community

Traveling goes beyond visiting another city and learning about new cultures.

Regenerative Tourism provides a new tourist experience in which the host community is left better off than it was before.

An experience in which the visitor is involved in improving the destination and the local community through sustainable practices.

Regenerative tourism contributes to…

  • The improvement of the environment

  • The local community

  • To the economic and social development of the host community

  • A new tourist model

Free goodies!

  • White Paper on new sustainable tourism destinations

    A book that compiles the experiences that were carried out during the months of a participatory pilot project between Airbnb and the Igualada City Council. It also designed the CARE system for the analysis of tourist destinations.

    Download

  • Webinar FiturNext: Rethinking the sector: Accessible tourism, quality tourism

    Watch the webinar organised by the FiturNext team together with the winning initiatives of the 2022 Challenge to reflect on accessibility and inclusion in the tourism sector.

    Watch

  • FiturNext 2022 report: Towards a more accessible tourism

    The Fiturnext Observatory analysed good tourism practices that contribute to accessibility and inclusion in the sector.

    Discover the winning and runner-up initiatives and how they contribute to ensuring that tourism is accessible to all.

    Download report

  • FiturNext 2021 report: How can tourism contribute to gender equality?

    The FiturNext Observatory launched the 2021 challenge focused on how tourism can contribute to a more equal society and female empowerment.

    Read the details of the edition and the set of good practices to enhance equity in the sector.

    Download report

  • FiturNext 2020 report: How can tourism contribute to local economic development

    The FiturNext 2020 edition was dedicated to the contribution of tourism to improving the quality of life of local communities in a destination.

    Download the report and don't miss the details of the first edition of the Observatory.

    Download report

How we do it

We promote disruptive innovation through the DestinationsThatRock methodology, specifically created for the tourism sector where we combine Pentagrowth + CARE. The steps to follow are:

Anticipating the changes that affect the tourism sector, exploring the ecosystem and hidden resources and combining what is available to find value, we co-create #DestinationsThatRock with a shared vision.

Do you want to contribute to regenerative tourism and create your DestinationThatRocks?

In projects such as the FiturNext Observatory, we evaluate the impact of initiatives that promote positive tourism practices in the sector and measure the quality of the host site around the values ​​of regenerative tourism.

Success stories of regenerative tourism

  • Barris Que Molen: discovering sustainable tourism potential

    With the Sant Andreu district as a backdrop, the residents of the neighbourhood took part in a process to attract visitors who would contribute to economic reactivation in a sustainable way with the collaboration of Barcelona Activa. The result was the creation of a regenerative trade route designed by the district's commercial axis that drives a positive impact.

    Read case

  • Astrotourism as a driver of local community development

    We are located in the Iberá Park (Argentina), the largest nature and biodiversity reserve in the country. The Starlight Iberá project aims to boost the local development of the destination through the creation of an innovative sustainable tourism offer.

    The creation of new tourism experiences related to stargazing will increase the number of visitors in a sustainable and destination-friendly way.

    Read case

  • Rethinking tomorrow's hospitality

    AccorHotels created AccorLocal, an initiative that made underused spaces available to local citizens looking for a gym, a meeting space, a place to manage delivery services, a room to hold their yoga classes, or other activities.

    Read case

  • Find out how we have led our clients to impact their ecosystem and stay ahead of the future

    Explore all the cases

Clients