Area
Regenerative tourism and Communication
Client
FITUR
Year
2018 -
Impact
Innovation and regeneration in tourism through transformative projects.
- Research on regenerative and accessible tourism 
- Analysis and drafting of reports on tourism initiatives 
- Implementation of the CARE methodology 
- Training and workshops in regenerative and accessible tourism 
- Communication and dissemination 
- Audiovisual production 
- Social Media 
- Creation of multichannel and transmedia content (web, social networks, newsletters, press releases) 
- Relationships with media and interviews 
- Organization and production of events (stand at FITUR) 
- Program and agenda coordination 
- Participation in talks 
- Graphic design, branding, and merchandising 
Team
A consultant with over 12 years of experience, he has collaborated with organizations such as Adigital and Airbnb. He is the author of the book From Hospitium to Tourism 4.0 and multiple academic publications. A guest lecturer in several innovation master's programs, he holds a degree in Tourism, a Master’s in Business Management, a Master’s in Tourism Planning, and is a PhD candidate in Tourism.
franciscorodriguez@ideasforchange.com

Francisco Rodríguez
Head of tourism area
With an extensive background in audiovisual production and education, Martín produces and directs all audiovisual content at Ideas for Change. He is currently involved in European projects focused on citizen impact, as well as initiatives promoting regenerative tourism.
martin@ideasforchange.com

Martín Balestrini
Audiovisual Production Manager
Fran is deeply committed to social innovation and contemporary culture. As the design lead at Ideas for Change, she shapes the company's new visual identity, specializing in cohesive brand ecosystems. Fran also designs campaigns for EU-funded projects such as GreenInCities, ETAIN, HeritACT, and OneClickReno, among others.
franciscagarcia@ideasforchange.com

Francisca García
Design Responsible



Projects






