Area
Regenerative tourism and Communication
Client
FITUR
Year
2018 -
Impact
Innovation and regeneration in tourism through transformative projects.
Research on regenerative and accessible tourism
Analysis and drafting of reports on tourism initiatives
Implementation of the CARE methodology
Training and workshops in regenerative and accessible tourism
Communication and dissemination
Audiovisual production
Social Media
Creation of multichannel and transmedia content (web, social networks, newsletters, press releases)
Relationships with media and interviews
Organization and production of events (stand at FITUR)
Program and agenda coordination
Participation in talks
Graphic design, branding, and merchandising
Team
A consultant with over 12 years of experience, he has collaborated with organizations such as Adigital and Airbnb. He is the author of the book From Hospitium to Tourism 4.0 and multiple academic publications. A guest lecturer in several innovation master's programs, he holds a degree in Tourism, a Master’s in Business Management, a Master’s in Tourism Planning, and is a PhD candidate in Tourism.
franciscorodriguez@ideasforchange.com
Francisco Rodríguez
Head of tourism area
Sandra holds a degree in Tourism and a postgraduate degree in Tourism Management and Planning from the University of Seville. Recognized for her research on tourism accessibility by the Intelligent Tourism Chair at the University of Seville and the Junta de Andalucía, she specializes in consulting and research on projects aimed at developing inclusive and accessible tourist destinations.
sandracampos@ideasforchange.com
Sandra Campos Olszewska
Consultant and researcher
With expertise in communication strategies and content creation, Elsa specializes in transmedia campaigns. At Ideas for Change, she leads corporate communications, strengthening the company’s external presence. She is also part of the European projects team, where she prepares and implements communication and dissemination plans for both public and private initiatives.
elsaboloix@ideasforchange.com
Elsa Boloix
IFC Communication Manager
Fran is deeply committed to social innovation and contemporary culture. As the design lead at Ideas for Change, she shapes the company's new visual identity, specializing in cohesive brand ecosystems. Fran also designs campaigns for EU-funded projects such as GreenInCities, ETAIN, HeritACT, and OneClickReno, among others.
franciscagarcia@ideasforchange.com
Francisca García
Design Responsible
With an extensive background in audiovisual production and education, Martín produces and directs all audiovisual content at Ideas for Change. He is currently involved in European projects focused on citizen impact, as well as initiatives promoting regenerative tourism.
martin@ideasforchange.com
Martín Balestrini
Audiovisual Production Manager
Projects