Exponential Day 2024: Climate Crisis – The Ultimate Disruption Business Innovation
By the editorial team.
(Original publication in Spanish)
Last week, the Auditori AXA hosted the sixth edition of Exponential Day, an event organized by ACCIÓ, where innovative solutions were presented to address the challenges of the climate crisis. This event has become a crucial platform for discussing and sharing ideas on exponential technologies and their application across various sectors.
Ideas for Change developed the Pentagrowth bootcamp for the 30 initiatives aspiring to be among the 10 Catalonia Exponential Leaders 2024, which were showcased during the event.
Behind the Catalonia Exponential Leaders 2024 Initiatives
After analyzing the most disruptive organizations participating in this year's Catalonia Exponential Leaders edition, Javi Creus identified four major motivations for companies to drive disruptive initiatives based on the adoption of exponential technologies:
Anticipating Industry Changes: Becoming a "provider of the future." Companies in mature markets adopt a defensive stance to remain relevant as future providers. However, innovation is closely tied to the current business, making it difficult to explore new models.
Anticipating Legislative Changes: Becoming a "compliant of the future." Companies are compelled to adopt new technologies to meet new legal requirements. Startups explore these needs and build business models to address them.
Anticipating a New Standard: Becoming "compatible with the future." The defensive ambition involves keeping an eye on the creation of new industry standards and ensuring compatibility. Disruptive ambition leads to active participation in the formulation of these standards, anticipating new areas of value, and generating a supportive community.
Anticipating a New System: Becoming an "agent of the future." The emergence of new competitors forces companies to accelerate experimentation. Simultaneously, disruptive ambition attacks with new value propositions, some of which are critical for incumbents.
You can read the full report of this edition here:
Key Disruptive Players in Catalonia
The report presented by Javi Creus highlights the 30 initiatives participating in the 2024 edition of Catalonia Exponential Leaders, using the Pentagrowth methodology and other innovation frameworks. From this study, the 10 most disruptive companies in Catalonia this year have emerged:
Disruptive Innovation in the Spotlight
The event also featured presentations by prominent experts, such as Harald Friedl, senior advisor for the United Nations Development Program, and Ivan Bofarull, innovation director at Esade, among others. Additionally, real-world cases were presented by Catalan companies leading the way toward sustainability, such as Pack2earth, Factor Energia, Veritas, and CAYPI.
Once again, Exponential Day has been an excellent opportunity to explore, reflect, and recognize the most disruptive companies in Catalonia in 2024, focusing on continuing to work together for a more sustainable, innovative, and resilient future.
